Not Just Pure, Icelandic Pure™

Why Iceland?

Natural. Unspoiled. This is Iceland: the epitome of pure. One of the most virgin landscapes in the world, Iceland has a pristine coastline, lush farmlands, majestic glaciers, fiery volcanoes, and untouched highlands. It’s one of the many reasons you can trust all of our treats and products to reflect the clean, natural environment from which they are sourced. 

As a result, your pets benefit from our Icelandic pet treats’ higher levels of nutrients and the absence of chemicals like pesticides, herbicides, and other toxins.


Equal to our commitment to pet health and human welfare is our desire to preserve the health and wellbeing of the environment. That’s why our sustainable dog and cat treats are processed using geothermal-based energy, a clean and sustainable energy that comes directly from the heat of the Earth. 

Our Partners

We proudly partner with small farms, fisheries and processing facilities using the highest quality ingredients and practices that support the local communities. We are pleased to actively support strong fishery management though our relationship with Iceland Responsible Fisheries.

From Iceland With Love

We love all pets – yours and our own. That’s why we’re committed to offering the ultimate in delicious and healthy treats free of artificial anything.

After all, when something is pure – like the love you have for your pet – that’s all that’s needed.