NOT JUST PURE, ICELANDIC PURE.™

Fort Washington, Pennsylvania - On May 27, 2022, Icelandic+ launched our latest pet category Collagen Chew treats. Icelandic+ is bringing together USA beef collagen, and North Atlantic cod skins in our new USA Beef collagen chews with hand-wrapped fish.  Pet parents will love this dual-action healthy, long-lasting treat. There are just two simple, sustainably sourced, and processed ingredients your dog will love. These rawhide alternatives are indeed two chews in one. First, your dog gets to tear the chewy Omega-3-rich cod skin from the collagen, and then they can dig in and get down to business with the protein-rich collagen to help clean their teeth and support their muscles, bones, teeth, tendons, and ligaments. So whether you opt for the softer Icelandic+ Beef Dental Chews with Spiral Wrapped Fish Skin and ridges to help loosen tartar and plaque, or for your tougher chewers, you go with our Icelandic+ Beef Rolled Collagen Stick with Hand-Wrapped Fish Skin, your dog will love the taste of this combination chew.

"At Icelandic+, we constantly look for ways to offer healthy, sustainably sourced treats that provide important bioavailable nutrition for our pets.  Our new USA Beef collagen chews with hand-wrapped fish are the new standard for excellence in the chew category," says Dave Wolfson, Vice President of Sales at Icelandic+.

The new hand-wrapped USA Collagen Chews help satisfy a dog's instinct to chew. They're also delicious, wrapped with a fish skin your dog will love. The chewing action is a great way to occupy your dog during inclement weather, during a zoom call, while the family is enjoying movie night, and has the added benefit of cleaning their teeth and gums. These chews act like a toothbrush to help reduce tartar and plaque build-up on your dog's teeth and are a safe and healthy rawhide alternative. 

Collagen is a type of protein found throughout the body, and as your pet ages, this collagen can break down, which is why supplementing is as essential for your dog as it is for you. Collagen helps build connective tissue, tendons, and ligaments. As a result, it can help support muscles, bones, teeth, and nails. In addition, collagen can help stabilize hips and joints in older dogs. 

At Icelandic+, we source all of our collagen from cattle born and raised in the USA. Keeping with Icelandic+ tradition, our new Collagen Chew line is traceable back to its source. The collagen is traceable to the farm the cow came from and the fish skin back to the North Atlantic fishing vessel that caught the fish. Icelandic+ raw material is cleaned using water. Harsh chemicals never touch any of our treats so that you have peace of mind. 

Wolfson states, "The retailer community response to our new USA Beef collagen chews with hand-wrapped fish has been incredible.  Retailers love that this chew has two healthy ingredients pet parents can feel good about offering their dogs."

About Icelandic+

Icelandic+ cares about pets — ours and yours. We produce healthy dog and cat treats that meet their specific digestive, physiological, metabolic, and nutritional requirements. Everything that goes into our treats is ethically sourced from Iceland, the North Atlantic Ocean, and Farms in the United States with zero additives, fillers, or synthetic preservatives. Our manufacturing standards and regulations mean your dog will have the freshest, purest treats made with traceable ingredients. Dogs love the taste. You will love the enjoyment and nutritional benefits your pet experiences.

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Retailers can order Icelandic+ Treats via their favorite local distributor or reach out to Dave@icelandicplus.com. 

For news and other press inquiries, don't hesitate to contact news@icelandicplus.com.