FORT WASHINGTON, PA, November 19, 2019 — All-natural treat manufacturer Icelandic+ was honored by national retailer Pet Supplies Plus with their award for Best Innovation, in recognition of their notable achievements and success in the natural dog treat category.

Icelandic+ CEO Jon Roska, Jr. shared his excitement for the company’s distinction. “To be named the Best in the Innovation category is an honor,” said Roska. “We’re very proud of our treats and this award is a credit to our products and our team.”

The Best Innovation award is given out annually in two categories: consumables and hard goods. Icelandic+ was the sole recipient of this award in the consumable category.

"Icelandic+ is a newer Pet Partner for Pet Supplies Plus,” said Tim Wall, Category Manager for Dog Treats / Health & Wellness for Pet Supplies Plus.
“But they have brought unique and innovative new products with a commitment to the pet specialty retailer that our Neighbors are looking for."

Icelandic+ natural treats can be found at icelandicplus.com as well as your local Pet Supplies Plus.

About Icelanic+

Icelandic+ cares about pets — ours and yours. We produce healthy dog treats that meet their specific digestive, physiological, metabolic, and nutritional requirements. Everything that goes into your dog’s treats is ethically sourced from Iceland, with zero additives, fillers, supplements, or preservatives. Our manufacturing standards and regulations mean your dog will have the freshest, purest treats, made with traceable ingredients. Dogs love the taste. You’ll love the enjoyment and nutritional benefits your pet experiences.

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For news and other press inquiries, please contact news@icelandicplus.com.

About PET SUPPLIES PLUS

Pet Supplies Plus is focused on making it easier to get better products for your pet. With over 460 locations in 33 states, the stores have a streamlined design making it easy to navigate a wide assortment of natural pet foods, goods and services. Headquartered in Livonia, Mich., PSP ranked No. 46 in Entrepreneur magazine's 40th Annual Franchise 500® list as the Top Full-Service Pet Supplies Franchise for its exceptional performance in areas including financial strength and stability, growth rate and system size.

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For news and other press inquiries, please contact avenegas@fishmanpr.com.